Hyaluronic acid is a naturally occurring molecule in the skin responsible for the skin’s hydration. It acts like a sponge for the skin and retains up to 1000 times its weight in water, allowing the skin to lock in maximum moisture. This plumps up the skin from inside out and makes it look smooth, bouncy, radiant and youthful.
Post the age of 20, the natural Hyaluronic Acid levels in the dermis of the skin start to drop resulting in the loss of moisture in the skin. This in turn leads to loss of plumpiness, dry and dehydrated skin.
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